Brays Lane
Welcome
Bellway is working on proposals for a new development on land north of Brays Lane, to the east of Ashingdon. It will provide much-needed housing for the area, built on sustainable and community principles.
Thank you for attending our Public Exhibition on Thursday 17 July. We have now uploaded our exhibition boards detailing our proposals. The planning application is now with the Development Committee and was discussed on Thursday 29 January 2026, where there was a decision for it to be deferred. It will be discussed again at the Development Committee at a future date. The application number is 25/00667/OUT and the details of the proposals can be found on the Rochford District Council planning portal, which can be accessed here: https://maps.rochford.gov.uk/DevelopmentControl.aspx?RequestType=ParseTemplate&template=DevelopmentControlSearch.tmplt
We want to continue to work with the local community to ensure your views and contributions help shape the proposals. This website will be the focus of our ongoing consultation – please register for updates so you are kept up to date as the consultation and application progresses.
This will be an outline application with all matters reserved except access. This means almost all the detail, such as design, layout, infrastructure, green space, etc., will be subject to a subsequent reserved matters or detailed planning application. We are including our outline proposals on these elements now to take your comments on board for when we prepare the subsequent detailed application, which will be later this year.
About
Bellway began as a small family business in 1946 – with a passion for building exceptional quality homes in carefully selected locations, inspired by the needs of real families.
To this day, we maintain these same core values, combining our decades of housebuilding expertise with the level of personalised care that Bellway is known for.
We currently employ 3,042 staff and have been awarded 5-star builder status by the Home Builders Federation for the ninth year running. Nine our ten of our customers say they would recommend us to a friend and we were crowned ‘Large housebuilder of the year’ in The Housebuilder Awards 2023.
Our proposals
- Up to 300 dwellings
- A mix of family housing reflecting the policy requirements of Rochford District Council and local needs, ranging from 1-bed maisonettes to 4-bed houses.
- 50% of houses will be affordable in a variety of tenures (affordable rent, part ownership and First Homes),
- Access will be via the roundabout on Brays Lane, to the south of the site,
- There will be a minimum 10% biodiversity net gain delivered,
- Homes will be built to fit the new Future Homes Standard that is set to be introduced in the UK in 2027, to include low-carbon heating, heat pumps, EV charging points and solar panels,
- Site is Flood Zone 1, the lowest flood risk,
- Proposals will include a range of sustainable drainage systems to handle rainfall runoff,
- A central public open space, alongside smaller pockets of open space across the site, with play areas will be included, with integrated active travel routes,
- Sustainable pedestrian and cycle connections including via Victory Lane and a new crossing over Bray’s Lane,
- Infrastructure provision will be as required by the relevant authorities but is likely to include financial contributions for primary and secondary education, health provision, and others.
Now we have completed the initial consultation, considered the comments received and amended our plans accordingly, we have submitted an outline planning application to Rochford District Council, which will be discussed at the Development Committee on the 29th January 2026 at 7.30pm.
Consultation
We are committed to working with the local community to achieve the highest quality new development for Rochford.
We have started our consultation with the local community. This has included a drop-in exhibition last year which gave residents the opportunity to hear more about the proposals, ask questions and provide feedback. There was also a survey questionnaire for residents to give thoughts and suggestions.
Your feedback is important as it will help us shape the proposals ahead of our application submission.
If you would like a paper copy of the exhibition panels, please call 020 7939 7950 or email planning@chelgate.com with your address and they will be sent to you.
Register for updates
Please register your email below for automatic updates on the site’s development.
Contact
For further information or to request hard copies of the survey please call our helpline number 020 7939 7950 or email planning@chelgate.com.
Please see our Privacy Statement for information.
Chelgate Local collects personal information when you register on this website or lodge comments about the proposed development. By completing this form you agree to Chelgate processing your data and sending you information (if you have provided an email address) about the project on behalf of Bellway Strategic Land.
Under the General Data Protection Regulations (GDPR) and the Data Protection Act 2000, we have a legal duty to protect any personal information we collect from you. We will only use personal information you supply us for the reason that you provided it for. We will only hold your information for as long as necessary to fulfil that purpose. We will not pass your information to any other parties. All employees and contractors who have access to your personal data, or are associated with the handling of that data, are obliged to respect your confidentiality. If you have any concerns please contact our Data Protection Officer on 020 7939 7950 or Data@chelgate.com.
Bellway Strategic Land previous development
View Map Key
